In recent years, some say that the size and associated image of unrefinedness are causes of decrease in consumption and there is a tendency to switch to smaller bottles. (Refer to "Nihonshu no Genzai" - Current situation of sake) 近年では、その大きさやつきまとうイメージの泥臭さなどが消費減退の理由だと唱える人々がおり、小型化する傾向もある(参照:日本酒の現在)。 |