Toei reached the biggest audiences in the film industry and created Daini Toei (one year later the name was changed to New Toei) in 1960 to double its productivity and gain a 50% share of the Japanese film market. |
観客動員No.1となった東映は1960年に第二東映(1年後にニュー東映と改称)を設立し、制作本数を倍増して日本映画界の売上50%のシェアを目指した。 |